Opinion

To remain competitive in today’s rapidly evolving marketplace, businesses must be nimble, flexible and capable of adapting to external market conditions.

It’s a problem for the smaller business, and similarly a start-up business: it’s difficult to sell your products or services because you’re constantly up against larger, more established competitors.

Tradies may have been slow to adapt to the digital revolution, but a new breed are breaking the mold, engaging with social media and utilising cloud services as they compete to market themselves online.

The social web is forever changing the way people and companies use the Internet.

A fascinating, colourful place with a promising future and considerable potential, yet daunting for many exporters, I’ll give a brief snapshot on Africa and some pointers on doing business there as a basic guide for those who are just starting.

Learning how to present your brand and leverage your brand identity with your customers is essential to business growth. No matter how small your business is.

In my 21 years of presenting, facilitating and observing many other speakers, I’ve learnt some very powerful distinctions about what works and what doesn’t when it comes to speaking to any audience.

When you look at your people, what do you see? A team? A set of individuals? If you’ve ever watched a Formula One team in action, you’ll see a master class in teamwork.

It struck me on the weekend while watching the footy that there are a lot of things we as business people can learn from elite athletes.

Here’s my give tips as to how small business can go green (from start-up).

Despite the known risks, many small businesses don’t take backups seriously.

It’s time to wake up — there’s a full day’s work ahead, projects to catch up on, dates to go on, and friends to catch up with.

With the end of financial year just around the corner, it’s a great time to consider the results for this year and what you want to achieve next year.

If your business is looking to connect with nearby residents, to establish deeper relationships with your customers and to be perceived as a valued part of the community, you need to invest time and resources into local marketing.

Compliance demands are everywhere, we can’t escape them, and they only seem to be getting worse.

Here we share four mistakes employers often make during the recruitment process and show you how you can avoid making the same errors.

Cloud computing has already changed the world around us, and technology is totally uninhibited by geography. But with all this innovation in our personal lives, how is it affecting us in business? Is it sustainable?

For many small businesses, it’s only by joining forces that you can achieve economies of scale and have a voice that’s loud enough to be heard over the big guys.

When it comes to running a small business, there are heaps of tools that allow you to manage, streamline and market your company. The best part? You don’t have to pay a thing.

The popularity of review sites has inevitably led to the unethical practice of false customer testimonials that create an unfair competitive advantage in the market.