Opinion

The latest advancements in neuroplasticity and neuro-leadership have shown us that it is possible to shift our cognitive capacity to make better decisions both in and out of the office.

Speak to the movers and shakers of the business world and they’ll all tell you the same thing: networking is the key to success. If you want to take your business to the next level, it’s essential that you know how to build and leverage both new and existing relationships.

Are small businesses guilty of paying other small businesses late? Are the people whinging also the source of the problem? Could it be that we are hypocrites?

It’s a disgusting notion, and in a way confirms our worse fears about imported food: that the handling practices overseas are subpar, and diseases lurk within the polished exterior.

You’ve probably heard that your employees are the key to your business success. In actual fact, success depends on your ability to lead and motivate your team as much as it depends on their capabilities.

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.

The horrendous market performance from oil, Russia’s rouble and bitcoin ensured that they breezed to the dubious position amongst the year’s worst investments.

Replaceable Rules, company constitutions and shareholder agreements will help you make some important business choices – but which is the best option for you?

Much like the whims of the stock exchange, politics and business alike are susceptible to rumours and dissent in the ranks.

For many budding entrepreneurs it can be difficult to transform an innovative idea into a successful business. Unfortunately, it’s all too easy to let a potentially life-changing idea slip through the cracks and never materialise.

Pace, innovation, a focus on customer service and great marketing are all key to developing a great start-up in Silicon Valley; a model which Australian start-ups can, and should emulate.

Driving under the influence can have a long-lasting and unpleasant effect on an individual, but it can end up even more costly than you may think if you are a small business owner.

Choosing a franchise over owning an independent business should provide you with constant back up and support. However, this doesn’t mean that you need to wash your hands of the legal and financial implications.

To maximise your performance and productivity on a sustained basis it is important to decrease your perceived effort levels and create opportunities to be distracted. If you feel like you are working really hard, chances are your performance isn’t where it could be.

Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…

I recently heard a great line that got my mind ticking over: “When you’re not paying for the product, you are the product.”

Tradigital, put simply, combines traditional and digital marketing platforms. It ensures you have a synergy of message across all channels, making it easy for your customers to buy from you in their preferred method.

Small business marketing doesn’t have to be intimidating. In fact, if you take a common sense approach and have a plan, you can succeed with ease.

Like a bulldozer through a forest, for the last decade online retail has been charging forwards demolishing any pundit or cynic who dares stand in its way.

Many small business owners believe that their business is too small to be targeted by fraudsters and scammers. This could not be further from the truth.