News

Four rules to avoid crossing the line from tough to mean.

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.

The celebrated entrepreneur shares advice on making connections.

Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?

Sales is a journey. If the customer does not understand where you are headed and why she should come along, she won’t.

If you’re using LinkedIn only to make connections, you’re missing out.

Business confidence increased by more than four points in July, according to the Roy Morgan index, delivering a ray optimism after two straight months of declines.

Putting a unique spin on your business can help you stand out from the crowd.

The social sharing pinboard can help you get clear about your business. Here are tips, plus an example to get started.

Answering these questions can help you decide which kind of device is best for you.

Welcome to the end of the week, small business owners. If you’ve had a busy week and missed what’s been happening in the business world, we’ve wrapped up the most important headlines from the past five days.

Perth played host to the 2012 Ernst & Young Entrepreneur Of The Year Western region awards overnight, where top entrepreneurs gathered together for a number of key announcements.

Exporters are growing in confidence despite the high Australian dollar, according to the latest DHL 2012 Export Barometer, with half of all exporters expecting an improvement in company profitability over the next 12 months.

Who influences the buying decisions of your customers? A study reveals the group you should be advertising to online.

Checking out completely (or almost) is not only good for you: It’s better for your team, too. Use these tricks to delegate the right way.

People need goals, priorities, and leadership. But understand the difference between emphasising accountability and bullying.

When it comes to selling online, small businesses are far more inclined to target consumers in their local area rather than look abroad for new business, according to a new report. Some 66 percent of businesses selling online said the bulk of their online sales came from local customers.

Facebook’s newest tweak could mean reaching exactly the customers you’re after without annoying the ones you aren’t.

First identify your ideal customer, and then determine what words they€’re using to search for your products and services.