The 20-minute business model
Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.
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Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.
If your workplace could use a bit of a morale boost, why not consider bringing your dog in for the day? Research has found this could reduce stress levels and make work more satisfying for employees.
As a small business, much of the survival of your enterprise comes down to you and possibly a handful of staff. A lack of productivity can end up having a disastrous effect on your business bottom line, and can even lead to its premature demise.
Whether your business is heading into the cloud or it’s becoming more virtual, it’s important to understand what these changes mean for your organisation.
Each week we’ll feature a business that’s endured an incredible challenge. Here, Amanda Foy recalls the destruction of her business at the hands of mother nature and how she managed to clear the mud and keep going.
Founder of the world’s largest social network shares advice based on his successes and missteps.
Fourteen-year-old entrepreneur Carter Kostler is hoping his fruit-infused water bottle will be his ticket to entrepreneurial success.
When it comes to engaging with your followers, sometimes it helps to think like you’re famous.
Hosting an upcoming event or a conference? Back in the day, you had to wait until the morning of your conference to meet other attendees. Now, you can make introductions and connect with people right after registration. This way, you’ll have people talking about your event ahead of time.
As social media use , and online usage in general, continues to grow, the privacy debate is becoming more intense. The line between what’s considered personal information in the context of privacy is being blurred, often to the detriment of users.
Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.
Cloud computing is no longer a ‘buzz’ term. Small businesses of all kinds are integrating cloud-based tools into their business operations in order to remain competitive and to keep up with the fast-changing business landscape.
Most people choose a field to work on, apply and develop their skills and live happily ever after. The surprise comes when they realise that they need to also learn how to sell their services and capabilities.
GoDaddy went down earlier this week, taking many small business’ sites with it. Here’s what to do if you’re ever in those shoes.
So you messed up. Psychologists have worked out a game plan for exactly what you should do next.
The new format does a disservice to both users and advertisers. Here are the details.
In the four years she spent ‘mummy blogging’, Louisa Claire says she fended off countless pitches from brands that were way off the mark. Now, she’s building a successful business by connecting brands with the bloggers who have the ear of their target audience.
Infrastructure development remains the launch pad Africa needs to kickstart the economic transformation it desperately needs. And these are opportunities for foreign investors.
There are benefits to running your business in partnership with a friend or family member, this could mean it was established with only the bare minimum of documents. Though this may not currently present an issue, it can cause succession headaches later.
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.