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Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.

“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.

As easy as it might be now to juggle a full-time job and work as a freelance writer in your spare time, you may not have considered the tax implications – a mistake that can leave you out of pocket for several thousands of dollars when your tax bill comes in.

Although there are many new challenges for businesses to deal with, the interconnectedness and collaborative nature of the 21st century global market enables businesses and leaders to exchange ideas and information that can help resolve these issues.

As a celebrant, Stephanie Longmuir would see first-hand the sadness and frustration that arose with the lack of planning left behind by the deceased.

Optus is introducing the rollover of unused data as part of a new prepaid plan.

Nobody understands the pressures you face on a daily basis and the threats and challenges you have to overcome to succeed. You might say it’s a bit like being a superhero.

There are a few ways that you can customise your message, cut through the noise and keep your audience engaged with what you’re saying.

The concept of working to live rather than living to work reigns true in many people’s minds and issues like limited work-life balance, unsatisfactory pay and lack of development opportunities become big reasons why staff leave.

The minimum wage in Australia has now risen by $16 per week, a result of the annual wage review decision that came into effect yesterday.

For all of the well-known entrepreneurs, there are many who take too great a risk, only to fade into insignificance, never to be heard of again.

A $228,000 fine has been handed down to the operator of a travel services company for underpaying an employee because she thinks the requirement of minimum pay rates is “just crazy”.

The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.

Around 100 suppliers have been paid back $12 million by Coles after buyers were found to have employed “threatening” tactics in their dealings.

Three-quarters of small business employees, and not to mention the majority of freelancers, maintain an office in their home. But a proper workspace at home doesn’t come cheap.

Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.

Australia’s standing in the OECD rankings for employment of mature age workers has moved up, yet it still remains far behind New Zealand’s strong results.

Cloud-based accounting software company Xero and file hosting service Dropbox have today announced a strategic partnership that will see both services integrated for collaboration.

With the end of the financial year behind us now is the time of year to come up with resolutions, especially for small to medium sized enterprises.

Have you ever stopped to think what it was like being an SMB just a decade ago? For some of you, this scenario might even have been a reality.