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FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]

Big data and business analytics are set for double digit growth, with the global market forecasted to grow to more than $203 billion in 2020, up from $130.1 billion in 2016, according to IDC. Moreover, small and medium businesses (SMBs) in particular are predicted to continue to increasingly invest in big data and business analytics, with […]

Have you thought about what would happen if your business burned down? There will be stock and equipment to replace, repairs to be made, staff to reorganise  and perhaps even customers to refund. With all of this to do, it could take weeks or months before your business is ready to reopen its doors and continue […]

If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]

The modern business environment is tough, and fraught with challenges that can make or break your business. These days, it’s not enough to simply offer a quality service or product. The characteristics that set aside successful modern businesses are simple – agility and innovation. The ability to react quickly to opportunities is paramount to the ongoing […]

Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world.  Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]

Businesses, both small and large, should know by now that innovation is the key to competing in the digital age, and that longevity isn’t possible without a culture that is inherently innovative  A report by IBM provides evidence that creativity is at the heart of innovation, revealing that executive leaders consider creativity the most crucial […]

A new, home-grown social platform is helping people instantly bond over shared hobbies, with the possibility for real-life catch-ups. Although Hobspot is being touted as ‘Tinder for Friendships’, it’s also a forum for budding entrepreneurs to hash out ideas with like-minded peers… and perhaps even recruit talent to their start-ups.   Founded in July 2015, […]

In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]

Australian SMEs and start-ups are increasingly taking advantage of the changing global economy and importing goods that may not be available locally or can be produced at a cheaper price overseas. While importing can be an excellent way to grow your business and keep production costs to a minimum, it is important for SMEs to […]

The Federal Government is providing Australian start-ups with a new gateway into Asia via its newly-launched Landing Pad in Singapore The Landing Pad program is part of the government’s National Innovation and Science Agenda and is designed to assist Australian entrepreneurs bring their ideas to market and build successful enterprises, including through new export market […]

We are living through a time of unprecedented change in the way we do just about everything. The demands of the modern business world mean people have to constantly adapt while being consistent with their values.  Success is becoming less about knowledge or experience and more about how we act as people. This includes how […]

This may be a passage from Lewis Carroll’s novel Alice’s Adventure in Wonderland but it perfectly sums up the strategic approach of many Australian businesses… “Would you tell me, please, which way I ought to go from here” said Alice. “That depends a good deal on where you want to get to”, said the Cat.
 “I don’t much care […]

The recently released Franchising Australia Report from Griffith University tells a positive story for franchising, and particularly the retail sector. The report revealed there were 1120 business format franchisors in Australia last year, and despite the flat economic environment we’ve been operating in, franchise brands have grown. This has subsequently led to increased sales turnover […]

Traditionally, white-labelling is a way of rebranding a product or service sold by one company, for the customers and end-users of another one. A real-world example of white-labelling can be found in the aviation industry. Boeing is one of the world’s biggest aircraft manufacturers, delivering 668 planes to the industry in 2016, and 762 the […]

What do all successful businesses have in common? They’ve managed their finances effectively with good bookkeeping habits. Every business – no matter its size – needs an organised financial recording system to keep track of its expenses. Adopt these 5 bookkeeping habits to stay on top of your business’s finances. Invest In the Right Software […]

There has never been a better time for Australian companies to expand into Asia. Today, China is Australia’s largest trading partner for both imports and exports. Opportunities abound, as China now has the world’s largest middle class population which leads it increasingly towards a market for high grade goods and services. For example, China is […]

When it comes to measuring success, everyone has their own metrics. In business, however, high achievers possess the same characteristics. Creativity, flexibility, forward-thinking, self-motivation, organisational skills and a willingness to take risks are all essential for business owners. Here are some other traits you should seek to embody as you drive your business to greatness: […]

Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing. Videos are popular because more people are using their phones to access the internet, and mobile internet speeds […]

Cash flow is usually the single greatest challenge that small, growing companies face. Businesses may possess full order books and command plenty of sales but may be starved of liquidity one day to the next, for payroll and payments that come due. While obtaining credit is an option, it isn’t usually easy to come by, […]