Peter Bradd

Peter Bradd

4 stories
Expert ◆

Why companies must innovate while they are ahead, instead of relying on today’s successes

We build companies and products faster these days and we have the potential to fail faster – much faster. In fact, the average tenure of a firm in the S&P 500 has shrunk from 61 years in 1958 to only 18 years in 2016. Even amongst the largest and most successful companies, standing still is […]

Peter Bradd · 2 min
Advice ◆

People, processes and culture: don’t let these three innovation enablers become roadblocks

Businesses, both small and large, should know by now that innovation is the key to competing in the digital age, and that longevity isn’t possible without a culture that is inherently innovative A report by IBM provides evidence that creativity is at the heart of innovation, revealing that executive leaders consider creativity the most crucial […]

Peter Bradd · 2 min
Advice ◆

Don’t let a fear of failure stifle innovation – mine mistakes to strengthen your business

We hear over and over again that businesses need to innovate otherwise they risk being chewed up and spat out by disruptive forces. But creating a company culture where people can be innovative is easier said than done. I recently sat down to talk about innovation with Xero’s former Managing Director, Chris Ridd. Ridd made an […]

Peter Bradd · 2 min
Locked ◆

What can big businesses learn from start-ups and entrepreneurs about innovation?

This year, Microsoft purchased LinkedIn for $US26.2bn and Uber was valued at $US62.5bn. How is it that a handful of founders, starting out with little more than an idea, are managing to create multi-billion dollar businesses, when our largest companies with far greater resources, are struggling to replicate that performance? When it comes to enterprise, a poorly-defined […]

Peter Bradd · 2 min