Hot Tips
Coaching the ‘busyness’ out of business
Small businesses are at the heart of our economy, with more than two million operating across the nation and more than half a million Australians involved in startup activity at any point in time. As a business catalyst, I dedicate my time to helping these companies thrive and reach their full potential. Small business owners […]
Thinking of starting a business blog? Here’s 7 blog setup FAQ answered
Every business and brand that has a website should have a blog. But so many small businesses struggle to find the time to put together regular, high quality content and even if they did – they don’t have a clue what to write about. It’s a pretty normal scenario that leaves many business owners sceptical […]
How to make annual company financials more engaging
When the annual financial results come onto the agenda at work, you’ll probably notice everyone’s eyes glazing over. This is incredibly unfortunate, with many not realising the huge opportunity missed to clearly and effectively communicate a company’s value and impact to both their employees and potential investors. With so many company financials falling into the […]
How can understanding your sales funnel help your business
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
Tips for planning a successful AdWords campaign that converts
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
Everything you need to know about your startup’s brand identity
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
Catching the big fish clients
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
From monologue to dialogue: Why going social may be the best thing you’ve done for your business
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
The importance of personal financial planning for partnership businesses
Like many interesting learning experiences, they can arise from the most unorthodox of circumstances. The unorthodox setting I was on a chairlift with a newly found ski companion in a relatively unknown corner of Hokkaido. It was snowing heavily. I was the spritely age of 27. My ski companion was in his late 50’s (specific […]
Co-founder and CEO of Milan Direct shares advice on starting, growing and staying competitive
From humble beginnings, Dean Ramler has turned his startup, Milan Direct, into Australia’s number one online furniture retailer. He shares his expert opinion and advice around starting, growing and staying competitive in the market. When you start a business, you’re so focused on the day to day that it’s difficult to step back and look […]
Is it worth it? The 5 questions to ask before you turn your idea into a business
How many times has it happened, another week ends and you feel like it was the longest in memory. You ask yourself, why do I do this job? What is the alternative? What would change bring? The reality could be that if you changed jobs you would find yourself in the same situation in a […]
9 Tips on networking: The why and the how
When it comes to running a business, many people don’t like the networking aspect. It takes a lot of effort and can be difficult or uncomfortable. It’s easy to think that a good product or business idea is all you need to get started. I’m a big proponent of networking as it’s had a huge […]