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Like many interesting learning experiences, they can arise from the most unorthodox of circumstances. The unorthodox setting I was on a chairlift with a newly found ski companion in a relatively unknown corner of Hokkaido. It was snowing heavily. I was the spritely age of 27. My ski companion was in his late 50’s (specific […]
From humble beginnings, Dean Ramler has turned his startup, Milan Direct, into Australia’s number one online furniture retailer. He shares his expert opinion and advice around starting, growing and staying competitive in the market. When you start a business, you’re so focused on the day to day that it’s difficult to step back and look […]
Relaxing on a beach in Mexico might not be where most would expect to find the business venture of their lifetime but for engineer, Drew Bilbe, that’s exactly what happened. In 2010 while enjoying a glass of cold ice tea on a beach in Rio Nexpa, Drew felt inspired to create his own natural, low […]
Entrepreneurs are famous for developing new ways to do old tasks. As surely as a person’s greatest strength will also be their greatest weakness, so too are entrepreneurs often poor at doing old tasks the new way. Business plans are one such “old task” that supports the new way to understand what the start-up is […]
For Sunshine Coast writer, Celeste Mitchell, starting a new business was far from the mind. Celeste shares her story with Dynamic Business reminding us all that opportunities can be found when they are least expected, and should be pursued. The flexibility offered by freelance work attracts many in an environment technologically equipped for work just […]
The way we do business today is almost unrecognisable compared to how we worked only a few years ago. The emergences of digital technologies are changing the way we work. From invoicing customers on your mobile phone to Skype calls with clients based thousands of kilometres away, business life as we know it has changed […]
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]
Part of our role as small business accountants is to act as a barrier or intermediary between the tax office and the small businesses of Australia. It’s not that we don’t trust the two different interests to get along but it’s more about using our experience and knowledge to protect the best interests of the […]
Creating an offline marketing strategy is often neglected by small businesses, because online marketing is cheaper, more convenient, and increasing in importance for generating sales. Online purchases are on an upward trend each year, so it makes sense to allocate more resources to online marketing. However, offline marketing is still effective! Because fewer businesses are […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
Search Engine Optimisation (SEO) can be a really complicated science. So it makes sense that people have a lot of questions about this valuable online marketing tactic. Whilst there are many who do understand the basic fundamentals of SEO; the ever-growing changes, strategies and processes can be a lot more comprehensive. SEO can seem like […]
Internet of Everything (IoE) has become a generic term used to describe introducing connectivity and intelligence to pretty much any inanimate object you can think of in order to give it added functionality – everything from a slow-cooker that connects to the internet, to connected cars, to a smart bed that monitors sleep patterns! Smart […]
Giving up the security of a high-flying career to ‘go it alone’ is no easy decision and for some, the sacrifices are simply too daunting. Ms Chan, former Australian lawyer from Melbourne, tells Dynamic Business how having the drive, determination and flexibility can secure a successful future in a world of untapped opportunities. Shortly after […]
Whether you’re taking on a franchise, buying an existing business or establishing a start-up, starting a business comes with a never-ending list of challenges and, while each business is unique, there are a few common mistakes that people make when starting out. 1. Trying to ‘do it all’ Your business is very much like your […]
We all know that small business owners need to be chief executive, financial controller, customer champion and all round cheerleader for their business. So it’s no surprise that when faced with managing the day to day demands of staff and customers, marketing often falls by the wayside. To better understand the challenges small business owners […]
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A mother of five and former Mrs Australia Globe, Karen has made a name for herself as not only a successful entrepreneur, taking her self-titled fashion label to towering success in just two short years, but as a philanthropist aiming to instill the drive in others to reach the business success they so desire.
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
As your small business expands, you may want to look into new accounting software to keep up with the growing number of invoices, bank transactions and other everyday accounting tasks you are bound to face. But most accounting software in the market includes features you won’t need or ever use.
Although profit is measured by dollars on the bottom line, the size of that profit can be a measure of how you treat people. Sometimes it is the processes we put in place that damage people.
