Expert
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]
Not much is certain for businesses at the moment, but the one thing that is, is that change is here. We’ve all heard and read about the numerous ways in which businesses have pivoted in the face of this pandemic, but how businesses manage that change and assist their employees through it will be imperative […]
Leigh Rust talks us through why mentors are of such value in times of crisis like the current coronavirus pandemic that we’re facing. The word unprecedented is used far too liberally these days but, right now, the economy is facing unprecedented times. There is no guidebook to navigate the current global crisis that is shapeshifting […]
The world as we know it has changed. Over the last few months, the uncertainty surrounding us has forced decisions upon our business community that were unexpected and for most, unwelcome. There are a lot of different scenarios which can play out and important decisions to be made. Although each industry is different, what we […]
We all know what’s happening in the world right now, but what seems to be hidden, dismissed and less talked about is the resulting increase in ‘working-from-home bullying’. For those who suffer work-related bullying (in or out of the office), harassment and/or domestic violence, the wholesale changes to work locations and dynamics that have arisen […]
The rapid shift of thousands of workers from offices to home-based working is creating big challenges for Australian organisations. Many are scrambling to ensure vital business processes can continue to function and support daily activity. The challenges stem from the fact that such a seismic shift in the way organisations function has never happened before. […]
The Morrison government’s economic plans to mitigate coronavirus challenges is a timely, sensible and proportionate response, however there are bigger concerns not addressed. Through constant communication with our client base of over 58,000 Australian SMEs, we have seen that almost every business is severely impacted by the unfolding COVID-19 recession. The stimulus packages and plans, […]
The government’s recent shutdown in response to the COVID-19 outbreak has led to nearly every business facing the challenge of how to continue operating effectively. For many managers, it will be the first time trying to navigate through a crisis. Management consultant and CEO at ASPL, Kris Grant says, “Although it is an uncertain time […]
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]
T2 founder Maryanne Shearer, as well as Mash founder Tash Menon and Career CEO founder Andrea Clarke, see the COVID-19 crisis as an opportunity to ‘recalibrate,’ transform and reignite their business passion. COVID-19 and the subsequent economic crisis is a “slap in the face reminder to do what you’re passionate about and what you’re good […]
In today’s Kickstart Monday article, RateMyAgent CEO Mark Armstrong shares his advice on resilience as a leader and the importance of scalability in a business model. Mark Armstrong is a property entrepreneur with over 20 years’ experience in the real estate industry. Prior to founding RateMyAgent, Mark built a reputation in the property industry giving […]
When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple […]
In this Kickstart Monday article, Kent Kwan talks us through his one piece of business advice and his lessons regarding startups and the meaning of life – all of which has been inspired by his 9-year-old daughter. On a quiet evening just before bedtime, my nine-year-old daughter asked me out of the blue…why do we […]
International Women’s Day is on Sunday, so we have asked several women in business to give their advice to the next generation of female entrepreneurs, or existing female entrepreneurs, in order to encourage and inspire more female execs and business owners. Women in Australia still represent only 25 per cent of the ASX-listed executive leadership team […]
When you’re starting out, emotions are high and mistakes can be scary. But, I want to submit that making mistakes is key for growth. In fact, if you’re not making mistakes, you’re not trying hard enough. In the early days of Finder, I can proudly say that we made loads of mistakes and looking back, […]
2020 promises to be another hugely competitive year in the business world. Thankfully, a strong and sensible email marketing plan can help you to stay ahead of your rivals. So, what are the main trends to be aware of this year? Making Them Easier to Access The issue of email accessibility has been sadly neglected […]
Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty. Charles is the Managing Director of Natterbox Limited Australia, VP Asia Pacific – a telecommunications company that specialises in delivering an exceptional and personalised customer service for their clients to use. From first-hand […]
What is the difference between businesses that succeed or fail? Is it about market conditions? Access to capital? People? After over 700 hours of research and talking to hundreds of organisations it was clear to me that many businesses operate like a machine, with each person, team and department working as a cog within a […]
Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas […]
