The business case for stricter data practices: Why businesses aren’t waiting for the rules to change

Summary

Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated laws to regulate this area. And while stricter data laws have been met with much resistance from businesses in the past, a new pattern is emerging of companies now advocating for greater regulation. […]

Tags: Data, EU General Data Protection Regulation (GDPR), marketing data