Digital

A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email.

Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

If you’re looking to meet new likeminded people in the small business sector, Twitter should be one of your first ports of call. Twitter gives its users unprecedented access to industry influencers, resources, high-profile figures and thought leaders – the kind of access that could take your business to the next level.

Over 30,000 local small to medium businesses are now online, thanks to Google and MYOB’s Getting Aussie Business Online initative, which kicked off just 12 months ago.

Do small to medium businesses with a website really enjoy greater revenue than those without? Yes, and here are the figures that prove it.

The entrepreneur behind the widly-successful Stayz site has turned his attention to SMBs, launching a start-up to help business owners create a professional and easy to manage and market website.

Getting into the minds—and wallets—of distracted, disinterested consumers is harder than ever. While the old way of doing things can still work, don’t overlook the possibility that there is a newer—and maybe better way—of doing things.

Have you heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

A new web hosting and eCommerce solutions provider has opened for business, with Ingenyes specifically designed to give SMBs an easy introduction to the online world.

Email dominates communication in today’s business environment, and many contain vital pieces of information that assist in tracking key events, employee behavior and information exchanges, making it important that SMBs understand and comply with regulations surrounding using email as formal records.

We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.

Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.

Shoes of Prey, the online business that lets you design your own shoes, inspired a new Aussie business that lets you design your own jewellery – Style Rocks.

Before you build business website, you need to think about the keywords your customers will type into Google to find you. Sound difficult? It doesn’t have to be.

ePublishing is being used by savvy businesses as a tool to remain relevant in the digital age. Mandie Spooner looks at the many reasons why SMBs should add digital publishing to their communications toolkit.

If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.