Digital

In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.

While large businesses still garner a lot of attention from cybercriminals, the reality is that SMBs are also increasingly becoming targets for cyber-attacks.

Dynamic Business recently sat down for breakfast with the League of Extraordinary Women at Sydney’s VIVO Cafe.

Amid all the discussion around big data over the past few years, there’s a more fundamental question businesses need to be asking themselves: Do I know where my company’s data is residing?

Are you looking for ways to attract more traffic to your website?

While big business is all over its back-up and redundancy strategies, SMEs are all too often, not giving full consideration to what could happen should disaster strike.

Audio podcasting has been around for many years but there has resurgence of the medium, which is quite evident with Apple introducing it’s own Podcast app.

LinkedIn is a powerful platform for professionals to expand and stay connected with like-minded people; so having an active and up-to-date LinkedIn profile is crucial. Here are 5 ways to get the most benefit from LinkedIn.

Today’s customers expect to engage with brands on their terms: they want to call their bank, write on their mobile service provider’s Facebook wall and SMS their insurance company when it suits them.

The decision to create a mobile website or a mobile app for your business is now becoming essential.

When was the last time you looked at your website? If it’s been a few years since you had your site designed, chances are it is well passed its use by date.

The 2012 annual Sensis e-Business Report tells us an average 58 percent of Australians with mobile phones now use their phone to access the internet – up from 26 percent. So how do you best tap into that growth?

Professional networking website, LinkedIn, has just released their most viewed profiles within the Australian internet industry.

We spoke to CEO Gary Swart about the growing trend among Australian small businesses to outsource office admin.

Over time, your web hosting needs may change. But if you’re not an experienced user, it can be difficult to figure out whether you really have outgrown your hosting service.

During the current economic climate, small businesses need to be able to communicate their brand values and unique selling points successfully, and an engaging and easy-to-use website is key this.

The Australian retail industry has a lot of catching up to do to compete with online offerings from the US and UK.

Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.

Stretched for time, money and resources – getting new ideas off the ground is often the last thing on an SMB’s priority list. How then should smaller companies approach innovation in the digital age?

This is the decade of The Cloud. Cloud is the most transformational force shaping business today. It breaks down geographic barriers and allows every small business to address a much larger market and become a multinational.