Rachel White is an intern at Dynamic Business and is currently studying a Bachelor of Media (communications and journalism) at UNSW. She enjoys photography, reading and just hanging out with friends and family.
The latest industry statistics show high wage costs, a strong dollar and interest rate pressures are causing Australian businesses to turn to debtor finance to ease cashflow problems.
Gone are the days of one-to-one marketing, as increasingly tech-savvy consumers demand businesses do away with mass marketing and meet their needs via two-way dialogue.