Home topics small-business-resources sales-and-marketing Managing Marketing Managing Understanding your website visitors Mark Allison August 24, 2009 The key to creating an intelligent online presence is to understand the basic functions of your website and work out how your customers interact with it. Unless you have a monopoly on whatever you sell or do, your website needs to work quickly , smoothly and with absolute clarity . Visitors to your website have high expectations and know your competitor is just a click away. You must provide relevant and meaningful information and outstanding online experiences to keep visitors engaged. Web analytics can help you better understand how your visitors are interacting with your website and empower you to make better business decisions based on your website data. Separating the wheat from the chaff Your potential customers are bombarded with thousands of marketing messages daily. The one-size-fits-all approach to marketing no longer works and businesses need to think smarter in order to reach the right customers at the right time. The best and most effective marketing strategies combine offline and online data about customers in order to discover what makes them tick. Businesses that succeed online are those that understand the behaviour and interests of their consumers and create an ongoing dialogue that is beneficial to them and on their terms. In order to understand your customers better: 1. Track the information left behind by your customers when they interact with your website. Use web analytics to find out who your customers are