Author at Dynamic Business
The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas […]
You might have heard the age old adage ‘hire slow, fire fast’ if you’ve worked in business, but is it warranted advice? The concept refers to employers taking their time to hire somebody, and firing employees quickly if it’s not working out. On one hand, waiting to hire somebody means you can take your time […]
The top execs of Neobanks are shocked at the huge demand they are receiving from potential customers. To put the demand into perspective, one Neobank – Xinja – has amassed an impressive $100 million in deposits in a time frame of just 19 days. The challenger banks, which are 100% digital, are collectively signing hundreds of […]
Elissa Dwyer is Human Resources Director at the Heart Research Institute; one of Australia’s leading cardiovascular research facilities. Of course, it still operates as a business that needs to see success, and one of its main identifiable struggles is attracting and retaining women in senior roles. We talk about how the HRI have had to […]
Longtail UX is an Australian SaaS startup with a bit of difference; it’s family driven values have determined a great work life balance for staff, influenced largely by the fact that the 30 employees have a total of 32 children between them. The business was founded in 2013 by internet entrepreneur Will Santow, his developer […]
Business partners Mahdi Chardi and James Morrell brought removal startup Muval to the market two years ago. Introduced by a mutual friend, they found that they both had previous experience working in startup environments and were the “yin to each others’ yangs” in terms of skills. Now they have a team of nine operating across Australia. […]
In this Dynamic Business podcast episode, we chat with Fred Harrison, who is the CEO of Ritchies supermarkets (mainly based in Victoria). Throughout the interview, we learn about his rather unique story and take away some fantastic ideas and insights from his leadership and strategy. Ritchies celebrates a 150 year milestone this year, and we […]
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
The aim of Laura Keily’s legal tech startup, Immediation, is to make the legal industry easier to use, more cost-effective and more accessible – by moving disputes from the courtroom to online. Laura has two decades as a commercial lawyer and barrister behind her. From her experience, she found that it is almost impossible for […]
As we settle back into the daily grind at work, businesses must prepare for a turbulent year ahead with research by Robert Half suggesting one in three (31%) employees plan to look for a new job in 2020. A competitive salary is no longer enough. Employees seek ‘work perks’ that make their lives easier, cheaper […]
