Jo Macdermott

Underperforming employees, passive aggression and too much bureaucracy can all contribute to a negative working environment.

When it comes to overcoming obstacles to your business success, attitude has a lot to do with it. Here are a few strategies that I have found useful over the last few years…

The development of a me-centric culture means that marketing information, products and services are increasingly tailored to the individual, but not everyone is comfortable with their information being used in this way.

Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.

Growth and profitability can be achieved by focusing on one or two areas at a time and working up from there.

In spite of not being completely naïve when I started Next Marketing, I quickly discovered how much I didn’t know, and how much being an entrepreneur differed from my expectations.

If you are managing or running an e-commerce business there are a few essential things you need to know if you want to stay current and growing in a very crowded marketplace.

Processes are an important part of running any business and having processes in place that run smoothly and efficiently can make the difference between business success and total disaster.

A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.

You’ve probably heard that your employees are the key to your business success. In actual fact, success depends on your ability to lead and motivate your team as much as it depends on their capabilities.