A new US survey has discovered consumers have high expectations of the product information delivered on retail websites.
The 2007 Survey of Online Consumer Product Research Habits, conducted by New York-based content integration company WebCollage, revealed 91 percent of online shoppers feel it’s “important” or “very important” for retailers to provide complete product information to allow them to research products online.
Looking at current retailer websites, 44 percent of respondents felt they didn’t have the most complete information on manufacturers’ products, and a third were concerned that retailer product content was out-of-date.
Over 80 percent reported they were more likely to return to retail websites that could provide them with complete product information to do research and make purchases in the future, and 71 percent said they would be more likely to purchase products in the physical store of the retailer whose website they had used to perform product research.
“Providing complete, up-to-date product information from manufacturers helps retailers attract and retain customers at every stage of their purchase cycle,” says Jed Alpert, WebCollage’s vice president of marketing.