Home topics technology Tech Tech Three questions to ask before using new tech Loren Webb May 29, 2019 Byline: Michael Chetner, Head of Asia Pacific, Zoom Video Communications While small to medium sized businesses (SMBs) make an important contribution to Australia’s economy, they are constantly under pressure to stand out in a crowded and competitive marketplace. This pressure is further heightened as SMBs don’t only compete amongst themselves but have to contend against larger corporations and more sophisticated start-ups with more access to resources and tools. In the last decade, this access to technology has changed dramatically, thanks to cloud technology. Many SMBs across Australia are in a unique position to thrive in today’s business environment. Having access to cloud technology has increased SMB’s access to applications and other services which were once restricted to enterprises alone but are now scalable to meet any size business. This change in dynamic puts smaller businesses on a more level playing field if they can harness the available technology and tools in the most effective manner. While the uptake of new technologies can sometimes leave larger organisations slow to adapt, small businesses often have the agility to quickly pivot and adapt efficiently. SMBs that prioritise agility and adaptability are in a better position to succeed. Likewise, CEOs who understand the importance of having the right tools and technology platforms in place to support their business’s transition, will be ready to scale for tomorrow’s projects. That’s why thousands of small businesses around the globe