Tag: Qantas PR

Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?

Emma Mulquiney blogs about Qantas’ social media failings during recent weeks, and how they could have done it better.

“While there’s plenty of commentary around handling PR when things go wrong, I think more specifically, we need to look at how social media can contribute to resolving the fall out…”