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Young Victorian entrepreneur plans to be generous with the profit he makes from a practical solution.

Shaun Church says that once he repays the debt he’s accumulated while developing his software package SMSwebinfo, he will be donating $50 from each sale to the Country Women’s Association in Victoria, and a further $50 to the purchasing organisation’s choice of charity.

Born out of his own frustration in having to write down or print off a series of store locations and contact details, Church’s SMSwebinfo allows web site customers to SMS essential information such as store addresses, event dates and locations, contact details and map references to their mobile phone.

"I thought there had to be a better way," Church said when launching the new software today. "So, I set about designing a product that could send information from websites to mobile phones. Website customers simply need to choose the information they require, add their mobile number and send the SMS to themselves from the website."

For more information, visit www.smswebinfo.com.au

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