Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
When it comes to measuring success, everyone has their own metrics. In business, however, high achievers possess the same characteristics. Creativity, flexibility, forward-thinking, self-motivation, organisational skills and a willingness to take risks are all essential for business owners. Here are some other traits you should seek to embody as you drive your business to greatness: […]
Personal narratives are as old as time and they continue to command attention – just look at Hollywood’s continued obsession with biopics and the abundance of best-selling biographies on bookstands. Simply put, people love good stories and they need to know what your story is. When people judge the merit of a business’s product or service, they invariably do so in reference […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.
Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.
It’s those little things too many people brush aside, but it’s so important to understand how your attitude and body language can affect your everyday business interactions.
LinkedIn groups are a great way for professionals to network, share information, ask questions and build their profile. There are currently over 1.5 million LinkedIn groups covering a diverse range of topics.
Take control of your online presence to create a memorable personal brand.
