#Personal Brand
Why is your personal brand so important in business?
Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
Five Traits of Successful Business Owners
When it comes to measuring success, everyone has their own metrics. In business, however, high achievers possess the same characteristics. Creativity, flexibility, forward-thinking, self-motivation, organisational skills and a willingness to take risks are all essential for business owners. Here are some other traits you should seek to embody as you drive your business to greatness: […]
How your personal brand will make or break your business
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
How to grow a personal brand and transform it into a business
Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.
Small changes to make your business interactions successful
It’s those little things too many people brush aside, but it’s so important to understand how your attitude and body language can affect your everyday business interactions.
Build your profile with LinkedIn groups
LinkedIn groups are a great way for professionals to network, share information, ask questions and build their profile. There are currently over 1.5 million LinkedIn groups covering a diverse range of topics.
Create your personal brand: 8 steps
Take control of your online presence to create a memorable personal brand.
14 steps to generating leads on Twitter
This list can help you land new business.
Using Twitter for sales and marketing
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
Candace Bushnell is coming to Australia
Hold on to your Jimmy Choos – Candace Bushnell, the woman behind Carrie Bradshaw herself, is coming to Australia for a five-city business tour.
The importance of your personal brand in procurement
We all know the importance of building a strong business brand and the benefits that will bring, but many do not understand the value of their own personal brand.
How to network and get more followers on Twitter
Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?
How important is the image you project?
Your personal brand is not only defined by your values and beliefs, but the way you walk, talk and interact with people in everyday life. This means you need to identify areas in your life that you need to transform and work to make this happen. This advice will help.
From politics to business: What matters most is personal brand
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
The risk of being anonymous
Rick Mapperson of Rick Mapperson & Associates blogs about the importance of personal branding. “Let people know who you are, what you do and WHY they should do business with you. People need a reason to contact you. What are your unique selling points?”
Marketing the right way: eat your own cooking
Are you doing everything you can to market your business correctly? ‘Eating your own cooking’ is an effective way to promote your brand. Here are some tips to help you get started. Are you doing enough to market your own business and your personal brand? As a marketing agency specialising in marketing other people’s companies, […]