Why Australian retailers need a phygital strategy
Aussies want value, but experience reigns supreme. Shopify’s report reveals SMEs must prioritize customer experience to win cost-conscious consumers.
Aussies want value, but experience reigns supreme. Shopify’s report reveals SMEs must prioritize customer experience to win cost-conscious consumers.
Australia is famed for the vibrancy of its retail sector. Retail businesses employ almost one and a half million Australians nationwide.
Karlie Taylor, Marketing Manager at SHOPLINE, highlights five valuable lessons Australian retailers can glean.
The study reveals that 58% of Australian retailers openly admit to passing the majority of increased operational costs onto consumers.
Australian online retailers are bracing for a challenging year ahead, as new research indicates that 90 per cent of them expect no sales revenue growth in 2023.
With the holiday season approaching, Cisco AppDynamics conducted a global survey to explore how applications are used throughout the online shopping process during these busy shopping moments, as well as the significance of their role today.
Technology can provide small businesses with the stability they require, as well as assist them in optimising their processes and becoming more robust in the future, writes Brett Newstead, Director of Sales, Zebra Technologies.
“For consumers, reviews are relatable and authentic, and genuinely influence their decision to engage a business, whether they’re a high street retailer, a hair salon, a tradie or something else entirely,” Dave Scheine, Country Manager, Australia at Podium.
More than three-quarters of Australian retailers consider sustainability a vital component of their business culture, which is higher than the global average.
Retailers must be genuine in their altruistic claims — or accept the fact that they are profit-driven, writes Adrian Wakeham of SmartOSC.