By Nathan Kale · 11 January 2022 · Advice
With 46% of young Australian shoppers willing to pay more for sustainable products, businesses must adapt to avoid being left behind. But what does this mean for your company's supply chain, and how can you ensure it meets the changing expectations of Gen Z?
Research finds that 46 per cent of Australian shoppers under 30 would be willing to pay more for ethical and sustainable products.