Tag · 2 stories
#Bad Pr
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Are fake online reviews affecting your business?
How many of us, when considering making a major purchase, deciding where to go for dinner, or thinking about our next holiday, scour review websites for inspiration and guidance?
Jo Macdermott · 2 min
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A hero’s fall from grace and what we’ve learned from it
A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.
Sharon Zeev Poole · 2 min