Tag: Bad PR

How many of us, when considering making a major purchase, deciding where to go for dinner, or thinking about our next holiday, scour review websites for inspiration and guidance?

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.