By David Olsen · 1 June 2010 · Growth | Import | Export
Get ready to discover the shocking truth behind Tourism Australia's latest $150 million campaign. But can they redeem their previous marketing blunder and make Australia the ultimate travel destination?
Tourism Australia has launched a $150 million global tourism campaign There’s Nothing Like Australia in an effort to rebuild Brand Australia after the failed Where the bloody hell are you campaign.
Tags: Adelaide, Andrew McEvoy, Brand Australia, Growth | Import | Export, Tourism, Tourism Australia