#Tourism Australia
Capitalise on Asian century with tourism growth
International tourism increased by 5% for the first six months of 2013, compared to the same period in 2012. Andrew McEvoy from Tourism Australia shares his insights.
Take a hike! Businesses benefit from employee holiday taking
With local employees hoarding some 129 million days of annual leave, SMBs are being urged to address challenges posed by stockpiled leave or lose out on the benefits holiday taking can have on businesses.
Interest in local tourism strong, as Tourism Australia enjoys Facebook milestone
Tourism Australia’s Facebook page is now the most popular tourism destination page in the world, demonstrating interest in the local tourism industry remains strong despite the spate of natural disasters that hit the country over the past 12 months and the strength of the local dollar.
Win tickets to breakfast with The American Club & Andrew McEvoy
Dynamic Business has five tickets to give away to an interactive breakfast session hosted by The American Club featuring Andrew McEvoy, the Managing Director of Tourism Australia.
Australians continue to holiday locally despite high Aussie dollar
Despite the rally of the Australian Dollar over the second half of 2010, there is good news for the tourism industry with inbound and outbound tourism unaffected and intentions to travel to and from Australia maintaining similar levels to 2010.
Tourism Australia expects industry to double by 2020 to $140 billion
Tourism Australia has launched a new strategic approach which Managing Director, Andrew McEvoy believes will double the value of Australia’s tourism industry to $140 billion by 2020.
Tourists like ‘There’s Nothing like Australia’ campaign
Tourism Australia’s ‘There’s Nothing Like Australia’ campaign has received positive feedback from potential visitors overseas with data from online monitoring firm Webtrends showing that 70 percent of social media feedback was by people who liked it. Despite being accused of too stereotyped and dated, the campaign had a 64 percent positive response rate from the […]
Tourism Australia campaign to cost $150 million
Tourism Australia has launched a $150 million global tourism campaign There’s Nothing Like Australia in an effort to rebuild Brand Australia after the failed Where the bloody hell are you campaign.
Tourism Australia plans assault on Shanghai World Expo
Tourism Australia has big plans for Shanghai World Expo 2010, playing host to around 60 corporate event buyers from across North Asia on June 18 as part of World Expo 2010.
Selling Australia
Once upon a time it was all about selling beaches, but in light of the economic downturn, Australian tourism now faces more challenging times. Can tourism sell Australia once more? No other industry has a unique selling proposition quite like the tourism industry. Only in Australia can you climb the Sydney Harbour Bridge, hike around […]