Despite the rally of the Australian Dollar over the second half of 2010, there is good news for the tourism industry with inbound and outbound tourism unaffected and intentions to travel to and from Australia maintaining similar levels to 2010.
Tourism Australia has launched a new strategic approach which Managing Director, Andrew McEvoy believes will double the value of Australia’s tourism industry to $140 billion by 2020.
Tourism Australia has launched a $150 million global tourism campaign There’s Nothing Like Australia in an effort to rebuild Brand Australia after the failed Where the bloody hell are you campaign.
CEO of SansGov Matthew Tukaki has today called Australia’s major political parties into action, stating that a united front is needed to better educate businesses which are operating offshore.
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