Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Stuart Manifold on Risktec Australasia
Exporting since: 2002
Key markets: South East Asia, the Caspian region, Africa.
Venturing into markets where others fear to tread, Risktec is more than your average education provider. Founded by Stuart Manifold, Risktec boasts an experienced team of incident and emergency response professionals whose aim is to provide training and education services to the oil and gas industries in developing nations. The company began exporting from the moment of inception and found business in difficult, sometimes hostile, regions.
In 2005, Manifold made a breakthrough in Azerbaijan, a former Soviet Union country. After a journey of more than three days, Manifold made a presentation to a major client and won their business, making Risktec the only accredited company of its type operating in the Caspian region today. These days, exports account for 93 percent of turnover.