Driving business online at Hardware2U

By Lorna Brett · 1 July 2011 · Growing

Discover the Unlikely Path to Online Success

Meet Lorna Brett, the Ballina-based entrepreneur who turned a Christmas stock surplus into a thriving online business. But what secrets lie behind Hardware2U's remarkable transformation?

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Summary

In the first of the Driving Business Online case study series, Ballina-based online hardware store Hardware2U reveals how an excess of stock at Christmas led to it becoming an online business.

Tags: bricks and mortar, e-tailer, Hardware2U, Online, Online Business, PayPal