A new logo has been launched to help consumers recognise packaged food that has been grown on Australian farms.
The Australian Grown logo can be applied to products where all the ingredients were grown in Australia and virtually all the cost of production is incurred in Australia.
"Our farmers will benefit significantly from consumers being able to quickly spot Australian grown products when walking along supermarket aisles," says Peter McGauran, Minister for Agriculture, Fisheries and Forestry.
Australian exporters would also benefit from the new logo, McGauran says, with Australia’s strong international reputation for producing healthy, high quality products.
The logo is an extension of the successful Australian Made logo, which McGauran says is now recognised by 98 percent of consumers.
For more information visit www.australiangrown.com