More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.
Sometimes, it seems like it’s all social, all the time.
But are companies really getting everything they need from the social-media conversation?
Absolutely not.
There’s ample customer engagement in the social scene, but for many organizations, it’s also a loud and noisy cocktail party, with lots of guests all clamoring for the host’s attention. It’s hard to hear precisely what’s important–and there’s little mechanism for aggregating information into usable intelligence.
…to read this article in full, visit leading US small business resource, Inc.