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Where Klout came from

Joe Fernandez launched Klout the old-fashioned way: sleeping on couches, abandoning friends, and risking his life’s savings. Piece of cake.

How do you know you’re ready to start a company?

The rational, prudent answer is obvious: You start the moment you’ve got adequate funding, an enthusiastic team behind you, and an idea everyone agrees is brilliant. Only problem is, the rational, prudent answer is wrong. If you wait for all that, you will never launch anything.

I was reminded of that fact a few months back when I interviewed Joe Fernandez, CEO and co-founder of Klout. If you haven’t yet heard of this three-year-old San Francisco company, you will. And if you have a Twitter account, you can be pretty sure Klout has heard of you. The  company now rates the online influence of over 100 million people; the company’s 70 employees analyze 2.7 billion pieces of data each day.

…to read this article in full, visit leading US small business resource, Inc.

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