Tags Sales strategy

Tag: sales strategy

Aussies browse in clicks but shop in mortar

The Australian shopping experience has evolved dramatically over the last decade. Emerging global high street outlets vie for space among newly expanded independent retailers...

Too many contact options creates confusion

There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead to mixed messages for customers.

Can a sales promotion make a difference?

Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?

6 sales mistakes and how to avoid them

While we all learn from mistakes, there are a few sales mistakes it would be better for your business to avoid in the first place.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...