The new rules of marketing

What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy.

If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. The reason is simple. What works today is the opposite of what worked in the past.

The Old Rules

Here’s are the rules for marketing that are taught in most business courses, and are common inside most companies (many of whom are struggling):

  • Step 1. Create a product that has a broad appeal to a large number of consumers or buyers.
  • Step 2. Reach as large an audience as possible with a message that appeals to  many of those potential buyers.
  • Step 3. Create a recognisable brand name that can be extended into additional product categories.

…to read this article in full, visit leading US small business resource, Inc.

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