#Marketing Campaign
The three I’s behind a successful international product launch: Identify, Inspect, Influence
Building a brand successfully in one market doesn’t always translate to success in another. Here’s how to get it right.
6 do’s and don’ts of content marketing
Think having a bold, eye-catching homepage is enough? Think again. Outbrain’s CEO shares his best strategies for attracting quality visitors to your site – and keeping them engaged.
10 ways to market your business for under $500
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.
How to create great content for your website
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
How to send the right message to customers
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
Eight ways to better spend your marketing dollars
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
Content marketing isn’t a sales pitch, it’s about trust
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
How to make Facebook Ads work for you
A look at three proven advertising models for increasing your page.
Five lessons from successful Mummy bloggers
Mummy blogging is big business in the US, with over four million American mums logging on to blog. While not all bloggers make money, there are some important digital marketing lessons every small business can take away from this online trend.
Improve your content writing confidence: Four tips
Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
The five broad strokes of marketing
Master these five ideas, and you will be well on your way to becoming a master marketer.
What it takes to build a powerful brand
Building a brand isn’t just about creating a great logo, slogan or an ad campaign. Here’s what SMBs can learn from some of the best in the business – Woolworths, Virgin Australia and Apple.
11 examples from Mimco for designing emails that sell
Commercial email drove $63.1 billion in sales last year, so if you’re looking for a cost-effective way to acquire more customers, promote your business and sell more products – email is for you. Here’s a look at the 11 ways Mimco is getting eMarketing right.
Can you create a viral campaign?
Whether or not your marketing takes off–and takes on a life of its own–isn’t really up to you. But you can set yourself up for success.
The difference between your brand, and branding
Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
Seven big marketing mistakes to avoid
These errors can stunt your revenue and growth–and maybe even put you out of business.
Using events to build your business profile: Four ways
We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.
How to get content marketing right
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
Turning clicks into conversions: Four ways to improve Facebook ads
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
How to get the most from your marketing agency
Hiring a marketing agency is just the first step in achieving business goals – you also need to build a trusting and respectful relationship with the agency to ensure it’s working as hard for you as possible.
Marketing excellence: The magic wand for small business
Results matter in a small business, after all it’s your bank account we’re talking about, and the way to achieve good results is to take some time to think creatively about your marketing strategies.
Why quick buck marketing never works
Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.
‘Snap me up’ a business relationship
Something akin to a dating site for business, the Snap printing franchise has fused dating and business to create ‘snapmeup.com.au’; a destination for businesses seeking relationship advice.
How to market internationally
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are markedly different and exporters need to be aware of certain purchasing triggers and cultural factors before beginning their international assault. “Many SMEs think if they are successful domestically, they will be […]