Tag · 2 stories
#Pre Purchase Research
eCommerce ◆
More consumers now using technology to find a better deal
Australians are well and truly embracing technology as a new way to shop, with nearly 40 percent having used a smartphone or tablet to compare prices and find a better deal, new research has found. There are a few simple ways businesses can capture these savvy comparison shoppers, both in-store and online.
Ashley Calabria · 2 min
eCommerce ◆
Consumers trust brand-names when researching online
Online research methods are evolving, as more consumers turn to the websites of trusted brands for information regarding product purchases.
Melissa Perreault · 2 min