Tag: Pre-Purchase Research

Australians are well and truly embracing technology as a new way to shop, with nearly 40 percent having used a smartphone or tablet to compare prices and find a better deal, new research has found. There are a few simple ways businesses can capture these savvy comparison shoppers, both in-store and online.

Chances are, your customers are conducting pre-purchase research. Here’s how to tap into that educated base.

Online research methods are evolving, as more consumers turn to the websites of trusted brands for information regarding product purchases.