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Facebook ads: Five things you need to know

You may have used Google AdWords, but a whole new set of rules apply on the giant social network.

As my company has been managing pay-per-click advertising since the dawn of the medium, I’ve been thrilled to turn its attention to the Facebook advertising platform’s amazing targeting abilities. We stumbled a lot at first, however, and went through millions of dollars of testing before we learned to walk (and finally run).

Here are the five biggest lessons we have learned about using Facebook ads.

1. Forget Google AdWords.

The more familiar you are with AdWords, the harder it will be to get your head around Facebook advertising. It starts with a fundamental difference in the users you are reaching. With Google, users go there specifically to find information, products or services–their intention is to immediately leave Google and find what they are seeking.

…to read this article in full, visit leading US small business resource, Inc.