Tag: Technology Adoption

New research has found similarities between the number of Aussies who said they intended to buy a smartwatch earlier this year and the number of Aussies who said they were going to buy a smartphone in 2008.

Julian Smith blogs about how the online marketplace is impacting the take-up of new technology.

“Consumers are more receptive to purchasing low risk, inexpensive items online (such as music or e-books), and it will take time for people to become comfortable with the notion of buying expensive products..”