#Discounting
The ‘sugar high’ of discounting, and what it costs retailers later
New research from James Hurman and Klaviyo finds heavy discounters grow the slowest of all, right as retailers plan their EOFY sales.
Oops… my business made a pricing mistake
In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this […]
Why you should discount discounting
For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it’s an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.
8 ways to make daily deals work for your business
Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.
Is discounting killing your business?
“I never pay retail!” might be the proud catch-cry of the modern consumer, but it can also be the death knell for small businesses.