Tags Discounting

Tag: Discounting

Oops… my business made a pricing mistake

In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners...

Why you should discount discounting

For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it's an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.

8 ways to make daily deals work for your business

Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.

Is discounting killing your business?

“I never pay retail!” might be the proud catch-cry of the modern consumer, but it can also be the death knell for small businesses.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...