#Virtual Reality
How businesses can utilise VR and AR for a competitive advantage
Byline: CEO and Founder of Devika, Ken Kencevski The rise of VR and AR When Virtual Reality (VR) and Augmented Reality (AR) first started to emerge in the marketplace many people thought that it was the next evolution for just video games, but it’s application has been more than that. VR and AR have the […]
Brand storytelling in a virtual future
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
Virtual reality revolution: time to get ahead
Let’s be honest here; the 2010s haven’t been great. The global economy has stagnated; we’ve had humanitarian crises, lost countless cultural icons and Arnott’s changed the flavour of Shapes! On the upside, we’ve seen leaps in cool technology and the rise of online streaming. Whilst growth has been difficult over the past half-decade or so […]