Virgin Blue looks likely to be given approval by the Australian Competition and Consumer Commission on a code sharing agreement with Middle East airline Etihad, with draft approval given by ACCC the same day the competition regulator approved Virgin Blue’s alliance with Air New Zealand.
Virgin Blue’s alliance with Etihad to code share on flights between Australia and the Middle East has received interim approval by the ACCC despite objections from rival Qantas.
Virgin Blue has accused Qantas of hiding behind Australia’s competition regulator the ACCC in its submissions to the regulator opposing Virgin Blue’s proposed deal with Etihad.
Virgin Blue will undertake a complete overhaul of Virgin Blue Holdings’ brands (including V Australia) with Hans Hulsbosch the brains behind Qantas’ flying Kangaroo logo, hired as creative director for the airline.
Virgin Blue Holdings Limited, who run both Virgin Blue and V Australia and Etihad Airways PJSC today signed an agreement to enable V Australia to fly into Abu Dhabi from 2011.
Virgin Blue Chief Executive John Borghetti has signaled his intention to bring V Australia under Virgin Blue’s management and operations structure in a memo to staff yesterday.
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