How can SMBs get the most out of LinkedIn?
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
Reach your target Facebook audience
With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.
Improved disability access a welcome sign
More social media companies are recognising the need to make their services accessible for people with disabilities.
Budget friendly ways to boost your traffic
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.
Social media addiction: it’s all FOMO
If you check your social media networks as soon as you wake up, you’re not alone – new research indicates that a case of FOMO is the culprit.
Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
14 steps to generating leads on Twitter
This list can help you land new business.
The disconnect between social media and customer service
New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.
Using social media to grow your brand: A case study
Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.
How to network and get more followers on Twitter
Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?
With TweetDeck gone, 6 alternative tools for managing social media
The TweetDeck app is dead — at least it will be soon.
Lessons to take from recent attacks on Facebook and Twitter
The need to address the risks involved in using digital technologies is more important than ever following recent attacks on social media sites, Facebook and Twitter.
3 easy ways to improve your Twitter profile
So you’ve joined Twitter and are merrily tweeting away but your avatar is still an egg and your background is a generic blue cloud. Or even worse, your company logo is so small it looks like it’s written in Sanskrit. Never fear. Simply follow these tips and you’ll have a slick profile in minutes.
5 easy ways to get more Twitter followers
There’s no winning formula for growing your number of Twitter followers – there are multiple, equally valid approaches – but if you follow these simple rules, expect your popularity to increase.
5 basic tips for social media growth
Social media can really boost your profile, raise awareness of your services and aid the overall growth of your business. Here are five infallible tips that will put you on the path to social success.
Twitter is the world’s fastest-growing social platform
Twitter is the world’s fastest-growing social platform according to a comprehensive new study.
Twitter introduces new Vine app
Just when you thought you were on top of all things social media, Twitter goes and buys Vine – an app that allows you to capture and share short, looping videos.
5 ways to use Instagram for small business
You’re on LinkedIn. You have a Facebook page and Twitter account. That’s great. Why not take the next step and consider marketing your business on Instagram? It’s a fun and easy way to connect with customers and personalise your business.
The limitations of social media marketing research
Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.
10 frequently asked questions about Twitter
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. With 175 million Tweets being sent every day, and 11 new accounts being created every second, Twitter is increasingly becoming a necessary part of every marketer’s armoury.
Social media ‘shares’ drive online commerce
Sharing events via Facebook continues to generate more revenue than any other platform, but Twitter is driving more event-page traffic, according to the latest social commerce report.
A step-by-step guide to getting started on Twitter
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
Twitter sells billions of tweets to marketers
Popular social networking site Twitter has sold two years worth of tweets, for marketing and business intelligence purposes.