Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business.
“Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”
The use of social media by Australian small businesses has risen by 50 percent this year, with many looking to boost the investment in their website, technology and marketing.
With just a few days left to cast votes in the 2011 City of Sydney Business Awards, organisers have noted a rise in the number of nominated businesses running innovative social media campaigns.
Alicia Beachley gets serious about protecting your Intellectual Property online.
“Your work and therefore your IP is something that should be very valuable to you, both commercially and intellectually.”
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.
Scott Wesley blogs about how small businesses can maintain their social media momentum to source the best talent online.
“whatever your approach to social media, understanding the value your business offers will help you manage your online presence more efficiently, by engaging with the behaviours of your audience.”
Yiying Lu designed ‘Lifting a Dreamer’ as a happy e-card to send to friends. But when Twitter bought the image from iStockphoto, it became a global phenomenon. The 20-something graphic designer tells Dynamic Business how talent, timing and a tweet or two came together to change her life.
If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.
More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.
