Tag: Twitter

Experts are suggesting Google’s new social networking platform will likely see greater popularity than its main rival Facebook, as it produces much-needed solutions for gaps in social media.

A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.

The 2011 City of Sydney Business Awards has broken all records, with 640 small businesses nominated and over 67,000 votes tallied.

Australians are continuing their rapid adoption of social media, which is now having a considerable influence on their purchasing decisions.

Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.

“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”

Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.

How to make the most of online video with social media.

Leigh Boin blogs about using Facebook successfully in your business.

“Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”

Cenk Baban looks at the latest social network to grace our computer screens – Google+

“No-one has found the business value of Google+ for SME’s yet, not even your competitors. We are currently in a discovery period, think of it like the first date.”

Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.