Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.
“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
Local employees are demonstrating new levels of awareness, self-education and self-regulation when it comes to social media, at the same time an increasing number of workplaces are restricting access to the ‘social web’.
Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.
Businesses are being invited to enter the ‘Save My Website’ competition, and go in the running to win a $25,000 package including new website design, site search engine optimisation (SEO) and social media management.
A significant number of Australian businesses are now embracing digital marketing, but experts suggest they should also utilise cross-channel marketing to keep up with the rising use and growing culture of social media.
Just 10 minutes a day could be all you need to commit to social media, to make a marketing difference for your small business.
Need Facebook help for your small business? Then read on, because Dynamic Business has an exciting free course on offer to make you the master of your Facebook page.
Businesses are growing more reliant on referrals for growth thanks to social media’s climbing popularity, with business consultant Shaun Mahoney tipping the organisations that embrace social media will eventually dominate the market.
Hamish Anderson blogs about the hidden costs of using social media in your small business.
“Social Media represents a fantastic opportunity and simultaneously a threat to business. The key is how you manage it.”
Julian Smith looks at how Channel 10 should have used Twitter following its controversial decision to split Sunday night’s MasterChef final in half.
“While you can’t completely reputation-proof yourself, you should include disaster planning as part of your initial social media strategy to save time and reputation…”
