Catriona Pollard blogs about using social media as a listening post for your business.
“A common error organisations make is assuming social media is where people go to share photos of their breakfast…”
Catriona Pollard blogs about ensuring your customers know about your social media presence.
“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”
Today, a single customer complaint from someone with influence can have more impact on your company’s reputation than your best marketing. So here are six lessons small businesses can learn from Dell’s social media customer service success.
If you’d like to learn how to market your business using social media in just seven days, Dynamic Business has the competition for you!
In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.
In a guest post for Dynamic Business, TrueLocal’s Simon Carson looks at using cost-effective forms of marketing, such as social media, to survive the coming downturn.
Appliances Online was awarded the honours of Best Customer Experience and Best Site Optimisation and Design at the Online Retail Industry Awards (OIRA’s) on Tuesday night, and CEO John Winning has told Dynamic Business his company’s success is due to its focus on customer service.
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media.
“Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
Anna Cairo blogs about setting goals for social media use.
“When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
Catriona Pollard blogs about standing out from the crowd on Twitter.
“Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”
