Tag: Strategy

If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.

You go away with your senior management team, spend two days with an external facilitator and come back with what you think is a great strategy.

How do you feel about actively promoting your competitor? If you’re like most people, you’ve probably never even considered it. What a stupid idea, right? It’s something that Yahoo did in the early days, prior to Google entering the scene, and helped them to become the leading search engine at the time.

I see so many marketing consultants giving advice to small business owners that are focused purely on marketing tactics, without any thought to marketing strategy.