Tag: Strategy

You go away with your senior management team, spend two days with an external facilitator and come back with what you think is a great strategy.

How do you feel about actively promoting your competitor? If you’re like most people, you’ve probably never even considered it. What a stupid idea, right? It’s something that Yahoo did in the early days, prior to Google entering the scene, and helped them to become the leading search engine at the time.

I see so many marketing consultants giving advice to small business owners that are focused purely on marketing tactics, without any thought to marketing strategy.