Tag: Social Media

Cold Rock Ice Creamery is fast becoming a textbook case study in how to embrace social media by using Facebook and Twitter to communicate with its customers.

LEWIS PR has launched Chatterscope, a free platform for Twitter sentiment monitoring and analysis so businesses can monitor their brands and address negative sentiment online.

Vibe Hotels in an Australian first, is asking Foursquare users to ‘check in’ to their Curve Cafes and Bars at Vibe Hotels.

I have actually been described as a Facebook addicted crack whore…but that’s a discussion for another day. So what I’m saying is this post is my opinion.

The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.

Millions of Australians are using social media platforms to air their views in forums where personal opinion rules and professional objectivity is not required. SMEs need to get wise to it.

If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.

Generation Y, while never fully switching off from work when away from the office, would also refuse a job that banned them from personal social media access.

Proof that social media is changing the face of the corporate recruitment comes in the shape of Karalee Evans, who has landed herself the role as Social Strategy Manager for Amnesia Razorfish.

Businesses are failing to embrace social media fully, citing confusion over measuring ROI and fear of negative feedback in Nielsen Online’s 2010 Social Media Business Benchmarking Study.