Tag: Social Media

Social media has jumped to the top of the priorities list for Australian-based contact centre managers as companies look forward towards the new financial year

Businesses are quickly catching on to the social network phenomenon, with more and more investing time and money into developing an online social profile.

Many businesses underestimate the power of their websites as an interactive tool to build relationships and initiate a two-way dialogue with customers and prospects.

Cold Rock Ice Creamery is fast becoming a textbook case study in how to embrace social media by using Facebook and Twitter to communicate with its customers.

LEWIS PR has launched Chatterscope, a free platform for Twitter sentiment monitoring and analysis so businesses can monitor their brands and address negative sentiment online.

Vibe Hotels in an Australian first, is asking Foursquare users to ‘check in’ to their Curve Cafes and Bars at Vibe Hotels.

I have actually been described as a Facebook addicted crack whore…but that’s a discussion for another day. So what I’m saying is this post is my opinion.

The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.

Millions of Australians are using social media platforms to air their views in forums where personal opinion rules and professional objectivity is not required. SMEs need to get wise to it.

If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.