Tag: Social Media

Millions of Australians are using social media platforms to air their views in forums where personal opinion rules and professional objectivity is not required. SMEs need to get wise to it.

If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.

Generation Y, while never fully switching off from work when away from the office, would also refuse a job that banned them from personal social media access.

Proof that social media is changing the face of the corporate recruitment comes in the shape of Karalee Evans, who has landed herself the role as Social Strategy Manager for Amnesia Razorfish.

Businesses are failing to embrace social media fully, citing confusion over measuring ROI and fear of negative feedback in Nielsen Online’s 2010 Social Media Business Benchmarking Study.

Australia’s small and medium-sized enterprises are yet to take full advantage of the social media boom by using social networking as a means to promote their business.

Social Media Women, a formal networking group that will encourage and assist women to participate more prominently in social media has been launched today to coincide with International Women’s Day. Having recognised the important role women play in social media, the group will give women a voice in all areas of social media.  It’s a […]

A new Sydney based startup is attempting to remove the ʻummsʼ and ʻahhsʼ from our decision-filled world. Enter Frendorsed – a web service which lets your friends either ʻendorseʼ (yae) or ʻrejectʼ (nae) any of your potential purchases. Even better, the idea piggy-backs on two current and major trends: a rise in consumer spending – […]