Tag: Social Media

Australian businesses appear disinterested in Twitter, Facebook and Youtube, with only 18 percent of those surveyed using social media to promote their business.

Scoupon, the Groupon spinoff from the CatchOfTheDay team has entered the PR war with rivals Jumponit, Spreets and Microsoft and PBL backed Cudo.

Organisations interacting with today’s consumers face a rare combination of circumstances. Sky-high expectations, unlimited options and the sweeping consumer empowerment driven by social networking have created a force unlike any we’ve experienced before.

The Greater Building Society is joining a large number of Australian businesses big and small in using Twitter as another way to communicate with its customers.

Microsoft and PBL yesterday launched Cudo.com.au, yet another Groupon clone in an already crowded Australian market filled with the likes of JumpOnit, Ouffer, Spreets, OurDeal and Scoupon run by Catchoftheday.

National Australia Bank is relaunching nab.com.au alongside official NAB profiles on Twitter and YouTube in order to reach customers in the time and place they find most convenient rather than force customers to use a single contact method.

Businesses leveraging “group coupon” buying sites in Australia such as Jump On It, Spreets and Ouffer has boomed, with all three bringing the Groupon concept from the USA to satisfy local demand.

The sixth Digital Citizens event, “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” will discuss both the benefits and the pitfalls of using the social ‘social media’ to reach customers

I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.

Foursquare swarm world records were in Angela Vithoulkas sights as her team at the VIVO Café flagship store, 388 George Street, Sydney, attempted to break a Foursquare swarming world record.